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THE NEXT ERA OF ENTERPRISE
From Illness to Wellness: A New Era of Health
Thursday 30th of April, 12pm via Zoom
Even before the outbreak of Covid-19, our society has become more health aware than ever before. While the pharmaceutical industry's growth is declining, medical cannabis, and other natural and alternative remedies and practices are skyrocketing. Join Clemens Böninger, co-founder of TheDrug.Store, for a discussion on the future of health, and learn how his business not only pioneered the niche of premium CBD products but evolved into a holistic physical and mental health online platform.
Monday 11th May, 6pm – 7pm via Zoom
Have you got what it takes? Our popular pitching event ‘Crocodile Lair’ is back. The Startup Funding Club is a leading early-stage investment firm providing seed capital and support to promising British companies. Join the award-winning Angel Network and Seed Investment Fund for an evening of innovation and meet disruptive companies pitching for investment.
Why We Don’t Think
The Way We Think We Think
Behavioural Economics and its Power
Webinar with Anthony Tasgal
Wednesday 13th May, 7pm – 8pm via Zoom
All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must, therefore, improve our chances of commercial success. Behavioural Economics [aka “nudge theory”] offers a new model for understanding the basis of human behavioural change, and this webinar will introduce you to some of the key concepts and practices. And have some fun on the way uncovering your own unconscious biases…..
Join Trainer, Strategist, Lecturer and Author, Anthony ‘Tas’ Tasgal, and learn how to see emotions in a new light, apply them to create distinctiveness and cut through for your brands and comms. Discover how to apply the insights of priming, social norms, heuristics [mental shortcuts] and re-framing to change how you see your marketing, sales, positioning and communications.